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Ready to up your analytics game? Google’s Campaign URL Builder for Google Analytics 4 (GA4) is your secret weapon for unlocking important insights into your website traffic. In this article, we’ll review UTM codes and guide you through the process of setting them up to enhance your marketing strategy.

Understanding UTM Codes – Quick Summary

Before diving in, let’s break it down. UTM stands for Urchin Tracking Module, the technology that Google transformed into the powerful analytics tool we know today. UTM codes are simple additions to your URLs that empower Google Analytics to provide detailed information about your traffic sources.

Create UTM Codes in 7 Steps Google’s Campaign URL Builder

  • Access the free Campaign URL Builder from Google.
  • Define the Campaign Source, the origin of your traffic, whether it’s a specific website, newsletter, or directory.
  • Specify the Campaign Medium, indicating how the traffic arrived—email, banner, social, etc.
  • Five: Include a Campaign Name to categorize or group your campaigns.
  • Six: Use Campaign Term (optional) to highlight paid search terms for more targeted analysis.
  • Seven: Leverage Campaign Content to differentiate similar content or links within the same ad.

As you fill in the fields, the URL Builder generates a unique URL tailored to your specifications. When you’re finished, it should look something like this:

Pro Tip for Effective UTM Use

  1. Not every link needs a UTM code – prioritize tracking for the elements you genuinely want to measure. Avoid using UTM codes on internal links, as this may overwrite crucial data collected by Google Analytics.
  2. Bookmark Google’s Campaign URL Builder for quick access and use a URL shortener if needed.

UTM Parameter Definitions

UTM ParameterDefinition
Website URL*The web page you want to direct your target audience towards
Campaign IDA unique campaign number , e.g., 01
Campaign Source*Origin of traffic, e.g., a website, newsletter, or directory
Campaign Medium*Medium through which traffic arrived, e.g., email, banner
Campaign NameCategorized or grouped campaigns, e.g., “url-builder”
Campaign Term (optional)Specifies paid search terms
Campaign ContentDifferentiates similar content or links within the same ad
Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

Get Your FREE GA4 Audit & Consultation today!

Now that you’re armed with a better understanding UTMs and the value they add, it’s time to take your analytics to new heights. If you need assistance with website or campaign tracking, our team is here 24/7/365. Contact us for a free audit and consultation – let’s amplify your marketing success, together!

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