The world of online advertising is continuously evolving, and LinkedIn has once again made a significant move to keep up with the changes. In May, LinkedIn will launch Thought Leader Ads, a new and exciting way for brands and professionals to showcase their expertise, boost visibility, and engage with their target audience. Together, let’s explore what Thought Leader Ads will do, how they will work, and why they could be a game-changer for your brand or professional profile.
What Are Thought Leader Ads?
Launching in May 2023, LinkedIn’s Thought Leader ads will finally allow you to sponsor an individual’s post in-feed! This new ad format is one of the biggest additions to LinkedIn in-feed ads in years, and the teams that quickly activate with good posts (timely, original, valuable to your audience) will get ahead.
This new ad format is designed to help brands and professionals demonstrate their expertise, connect with their target audience, and ultimately drive conversions. These ads go beyond traditional sponsored content by enabling brands to curate a more comprehensive and engaging experience for their audience.
With Thought Leader Ads, you can:
- Share valuable insights, industry trends, and expertise
- Showcase your brand’s credibility and thought leadership
- Reach a wider and more relevant audience
How Do Thought Leader Ads Work?
Thought leader ads may help your content stay engaging and relevant by using authentic employee experiences. Use thought leader ads to promote content from executives and employees of your company, which can increase your reach and help you meet your brand goals. Here’s how:
- Only posts from verified members can be boosted. To be a verified member, they must have the company as an active and current job in their LinkedIn profile.
- Advertisers must have direct sponsored content (DSC) poster permission approved for the company page of the post that they’re boosting.
What we know so far:
- There is no CTA button, but you can add a URL to the ad description above the image
- Thought Leader ads will be available under either “Brand Awareness” or “Engagement” campaign objectives
- Only single-image ads will be supported at first
- Audience members will be able to click through to the profile associated with the ad, opening up opportunities for a sales or marketing leader to field messages directly.
Why Should You Use Thought Leader Ads?
LinkedIn’s Thought Leader Ads will provide a unique opportunity for brands and professionals to demonstrate their expertise and connect with their target audience in a more meaningful and engaging way by leveraging/sharing authentic employee experiences.
Here are a few key benefits:
- Boost brand credibility: By sharing valuable insights and expertise, you can position your brand as a thought leader in your industry and increase credibility with your audience.
- Engage your audience: Thought Leader Ads are designed to be interactive and engaging, encouraging users to click through and explore your content.
- Share Employee Experiences: Give your target audience insight into the real day-to-day operations of your organization – show off the team that’s hard at work delivering your products and services.
TLDR; Use Thought Leader Ads
LinkedIn’s new Thought Leader Ads are an exciting addition to the platform’s advertising toolkit. They offer a unique and engaging way for brands and professionals to showcase their expertise, connect with their audience, and drive conversions.
If you’re looking to elevate your brand’s unique voice on LinkedIn and establish yourself as a thought leader in your industry, let’s explore Thought Leader Ads for your business together.
